Chanel sets the skincare 2019 trends: sustainability, avant-garde formulations and lightweight textures

La Ricerca Chanel detta tendenza in fatto di skincare. E se l’anno scorso aveva puntato tutto su sensorialità e naturalezza, nel 2019 fa un ulteriore step ahead nella direzione della sostenibilità - grazie a un’instancabile ricerca di ingredienti naturali d’avanguardia - e in quella delle texture nuove - più leggere, watery e sensoriali, ma sempre iper-performanti.

Chanel Skincare is always ahead of the times and, if last year the focus was on sensoriality and naturalness, for 2019 it makes a further step ahead in the direction of sustainability - thanks to an untiring research of natural avant-garde ingredients - and in that of new textures - lighter, watery and sensorial, but always hyper-performing.

Sensoriality, simplicity and naturalness: Chanel's new approach to luxury skincare

If fashion dictates trends, skincare is not far behind, especially when it has the name of Chanel on it. In the era of green, detox and multi-tasking, the cosmetic division of the Parisian brand emphasizes sensoriality going (as usual) to anticipate the industry trends with the launch of four new products that will positively shake up women's beauty routine.

Chanel Blue Serum | Skin's new fresh start

Attivare la giovinezza della pelle, per una bellezza autentica e fedele a se stessa. Questa è la missione di Blue Serum, il nuovo siero trasversale (e universale) della Maison Chanel che approccia lo skincare da un punto di vista attivo, ispirandosi all’incredibile longevità degli abitanti delle Zone Blu.

Activate skin's youth, for an authentic beauty true to itself. This is Chanel Blue Serum mission, the new transversal (and universal) serum that approaches skincare from an active point of view, inspired by the incredible longevity of the inhabitants of the Blue Zones.